I'm not sure I want to go out on a limb and guess at their motives. They are a liberal arts school.
Like I said, the survey questions were written from a neutral standpoint with no real bias either way. On the other hand I'm not sure where they handed out the surveys, and if they were selective as to who got them. Technically they gave the survey to my wife (I wasn't there). Would they have given it to a full bearded guy in a camo Kubota jacket ... I don't know.
I'd really like to get my hands on the report, and hopefully it outlines not only the cumulative survey responses, but the methodology too. I just sent an e-mail inquiring about the survey.
A quick online search and I found this:http://www.northland.edu/dir/erik-olson/
The research drop down tap has a short explanation.
I also found a article or two regarding some collaboration with the Timber Wolf Alliance. I guess I have to do some more reading.